Lake Erie Moose Society

blogging on the south shore of Lake Erie

From TechCrunch:

"Technorati CEO Richard Jalichandra, fresh off a new funding and site relaunch, is showing some of the highlights from their annual State of the Blogosphere report today at BlogWorld in Las Vegas...

Key points Jalichandra brought up – What’s the no. 1 success metric for a professional blogger? What do successful bloggers have in common? The data was taken from a survey of 2,900 bloggers, conducted by Penn, Schoen & Berland.

72% of bloggers are hobbyists, says Jalichandra, and blog for fun. They don’t make any income from blogging, and only half hope to someday. They blog simply to express themselves. Of professional bloggers, only 10% blog 40 or more hours per week.

2/3 of professional bloggers are male, and 60% are between 18 – 44 years old. 75% have college degrees, and 40% have graduate degrees. Half have household incomes of $75,000 or more. 17% of them say blogging is their primary source of income. A whopping 74% of bloggers use Twitter, v. 14% of the general population. Their no. 1 use of Twitter is to promote their blogs.

Lots more detail in the full presentation, below."

Views: 2

Comment by Heidi Cool on November 6, 2009 at 4:10pm
Interesting article. It makes sense that so many bloggers are also Tweeting. If you want people to find and read your blog social media is a huge help. Twitter, Facebook, StumbleUpon and LinkedIn are all among the top 10 referring sites for my blog.

Also kudos to you for jumping in and using the blog feature here on the site! We can use this for blog posts and for discussions, however you wish.


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